In display, programmatic is king.
Are Affiliates Really Driving Value?
The big question with affiliates…
Get Reporting Right.
Less time on data, more on analysis.
Sounds crazy, but it may just work…
WTF is First Touch Attribution?
Attribution is complicated. First touch makes it a bit easier..
WTF is Last Touch attribution?
Attribution is tricky. Last touch makes it a bit easier…
Building a Great Email Schema | Part 3: Batch or API
Batch or API? Most likely, both.
Choose Collaboration Over Tactical Knowledge
Collaboration matters way more than you might think…
Do You Really Need More Resources?
Try to maximize what you have first.
Email is a Top Channel, but Unfair to Compare on ROI.
Acquisition or retention has a big impact on ROI.