Organize your navigation. Stat.

Driving becomes pretty simple once you get the hang of it. Couple of pedals, steering wheel, turn signal – you’re all set. But what about driving in a new area? At least for me, driving feels so comfortable in areas I know and equally uncomfortable in areas I don’t – even if the fundamentals of driving haven’t changed.

Imagine someone new comes to your website and they need to get around. They’ve been to websites before. Your navigation is the key to give users, particularly new users, direction on  how to find their way to the most important parts of your site.

Don’t underestimate your navitation. Put time into considering what content individuals might want to consume and develop logical menus around that. Nike, for example, leads with four top level navigational elements – the people to whom they sell.

On hover, you have the ability to quickly access categories like “New Releases” or “Sales” and specific sneaker and clothing lines. Nike’s site has thousands, likely hundreds of thousands of pages, but they’ve distilled down the most important ones and made them all accessible with one click.

What do you want your users to be able to access with one click? That’s what belongs in your navigation.

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