In display, programmatic is king.
How Long Should my Latency Window be?
Well, it depends.
Don’t Let your Vendors Measure their own Success
When the fox watches the hen house…
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Mastering Pivot Tables: Setting up a Pivot Table
A good foundation is…foundational.
All the marketing acronyms you (n)ever wanted to know
No time? No problem.
Are you Using Burn Pixels?
Stop remarking the same products to the people who already bought them!
Less Copy Means More Clarity
Simple ideas using as few words as possible – it’s not easy.
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.