In display, programmatic is king.
Well, it depends.
When the fox watches the hen house…
At some point, you’ll only get what you give.
A good foundation is…foundational.
No time? No problem.
Stop remarking the same products to the people who already bought them!
Simple ideas using as few words as possible – it’s not easy.
Keeping good records will save you time, and more importantly many, many headaches.
Your future self with thank your present self for a well-defined campaign tagging structure.