Batch or API? Most likely, both.
Email is a Top Channel, but Unfair to Compare on ROI.
Acquisition or retention has a big impact on ROI.
How Long Should my Latency Window be?
Well, it depends.
How to Improve Email Deliverability
Get more emails in inboxes
Building a Great Email Schema | Part 2: Data Wishlist
Be one with your data and your data will be one with you.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Mastering Pivot Tables: Setting up a Pivot Table
A good foundation is…foundational.
Building a Great Email Schema | Part 1: What kind of data?
Data is targeting. Targeting is data. Set yourself up for success.
All the marketing acronyms you (n)ever wanted to know
No time? No problem.
Are you Using Burn Pixels?
Stop remarking the same products to the people who already bought them!