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Be one with your data and your data will be one with you.
At some point, you’ll only get what you give.
A good foundation is…foundational.
Data is targeting. Targeting is data. Set yourself up for success.
No time? No problem.
Stop remarking the same products to the people who already bought them!
Simple ideas using as few words as possible – it’s not easy.
Keeping good records will save you time, and more importantly many, many headaches.
Your future self with thank your present self for a well-defined campaign tagging structure.