The big question with affiliates…
Sounds crazy, but it may just work…
WTF is First Touch Attribution?
Attribution is complicated. First touch makes it a bit easier..
WTF is Last Touch attribution?
Attribution is tricky. Last touch makes it a bit easier…
Email is a Top Channel, but Unfair to Compare on ROI.
Acquisition or retention has a big impact on ROI.
How Long Should my Latency Window be?
Well, it depends.
How to Measure Awareness
Some quick and easy ways to track your brand’s awareness levels.
Mastering Pivot Tables: Grouping Data
Group data in pivot tables for even faster analysis.
Don’t Confuse KPIs and Metrics
All KPIs are metrics. But not all metrics are KPIs.
Don’t Let your Vendors Measure their own Success
When the fox watches the hen house…