Summing values based on conditions? Surprisingly useful.
Measurement
Correlation vs. Causation. Don’t Fall into the Trap.
Relationships can be misleading.
What is a Latency Window?
Do you want your marketing campaigns to get credit? Of course you do.
Mastering Pivot Tables: Data Structure
A little organization goes a long way.
Formulas You Should Know | IF
The humble if statement. It packs a lot of power in a tiny package.
Can you A/B Test SEO?
Short answer: yes, yes you can. You read right.
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.
Campaign Tagging Best Practices | Part 1: Define Your Elements
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
Marketing Templates
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Budget Template
$49.00
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Campaign Tagging Template
$99.00