And by killer, eloquent AF.
Measurement
WTF are Marketing Channels?
Categorize your traffic and sleep easy at night.
Mastering Pivot Tables: Adding your Data
How to get from data to pivot table.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Mastering Pivot Tables: Setting up a Pivot Table
A good foundation is…foundational.
All the marketing acronyms you (n)ever wanted to know
No time? No problem.
Formulas You Should Know | SUMIF
Summing values based on conditions? Surprisingly useful.
Correlation vs. Causation. Don’t Fall into the Trap.
Relationships can be misleading.
What is a Latency Window?
Do you want your marketing campaigns to get credit? Of course you do.
Mastering Pivot Tables: Data Structure
A little organization goes a long way.