Summing values based on conditions? Surprisingly useful.
Relationships can be misleading.
Do you want your marketing campaigns to get credit? Of course you do.
A little organization goes a long way.
The humble if statement. It packs a lot of power in a tiny package.
Short answer: yes, yes you can. You read right.
Keeping good records will save you time, and more importantly many, many headaches.
Your future self with thank your present self for a well-defined campaign tagging structure.
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.