It’s important. Like, really important.
Well, it depends.
Data driven works. Except when it doesn’t.
Run better meetings with your agency.
At some point, you’ll only get what you give.
Data is targeting. Targeting is data. Set yourself up for success.
Do you want your marketing campaigns to get credit? Of course you do.
Keeping good records will save you time, and more importantly many, many headaches.
Your future self with thank your present self for a well-defined campaign tagging structure.
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.