The big question with affiliates…
Strategy
Get Reporting Right.
Less time on data, more on analysis.
Organize your navigation. Stat.
It’s important. Like, really important.
How Long Should my Latency Window be?
Well, it depends.
When Data Driven Goes Wrong
Data driven works. Except when it doesn’t.
How to Run a Productive Agency Status Meeting
Run better meetings with your agency.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Building a Great Email Schema | Part 1: What kind of data?
Data is targeting. Targeting is data. Set yourself up for success.
What is a Latency Window?
Do you want your marketing campaigns to get credit? Of course you do.
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.