Attribution is complicated. First touch makes it a bit easier..
Attribution is tricky. Last touch makes it a bit easier…
Well, it depends.
So many metrics, so little time.
And by killer, eloquent AF.
Categorize your traffic and sleep easy at night.
At some point, you’ll only get what you give.
A good foundation is…foundational.
No time? No problem.
Relationships can be misleading.