Less time on data, more on analysis.
WTF is First Touch Attribution?
Attribution is complicated. First touch makes it a bit easier..
WTF is Last Touch attribution?
Attribution is tricky. Last touch makes it a bit easier…
How Long Should my Latency Window be?
Well, it depends.
Know your Stack – Web Analytics 1.0
So many metrics, so little time.
How to Setup Killer Marketing Channel Processing Rules in Web Analytics
And by killer, eloquent AF.
WTF are Marketing Channels?
Categorize your traffic and sleep easy at night.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Mastering Pivot Tables: Setting up a Pivot Table
A good foundation is…foundational.
All the marketing acronyms you (n)ever wanted to know
No time? No problem.