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Recent Posts
Don’t Let your Vendors Measure their own Success
When the fox watches the hen house…
How to Setup Killer Marketing Channel Processing Rules in Web Analytics
And by killer, eloquent AF.
WTF are Marketing Channels?
Categorize your traffic and sleep easy at night.
Building a Great Email Schema | Part 2: Data Wishlist
Be one with your data and your data will be one with you.
Mastering Pivot Tables: Adding your Data
How to get from data to pivot table.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Add Search Extensions. Like, now.
Get more from your search ads.
Mastering Pivot Tables: Setting up a Pivot Table
A good foundation is…foundational.
Building a Great Email Schema | Part 1: What kind of data?
Data is targeting. Targeting is data. Set yourself up for success.
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Agency Status Template
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Budget Template
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Campaign Tagging Template
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