Predicting the future is useful, right?
Less Copy Means More Clarity
Simple ideas using as few words as possible – it’s not easy.
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.
Campaign Tagging Best Practices | Part 1: Define Your Elements
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
SEO Isn’t Free
If free traffic sounds too good to be true, that’s because it is.
WTF are URL Parameters?
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.
Let’s manage expectations
Figured a quick intro was in order, after all, disappointment is just the gap between expectation and reality. I want to share my experiences in digital marketing, management, and leadership. My goal is to simply share insights, tips, and anecdotes from a real life marketer with a real life job. […]