So many metrics, so little time.
Tag: Adobe Analytics
Don’t Confuse KPIs and Metrics
All KPIs are metrics. But not all metrics are KPIs.
How to Setup Killer Marketing Channel Processing Rules in Web Analytics
And by killer, eloquent AF.
WTF are Marketing Channels?
Categorize your traffic and sleep easy at night.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
What is a Latency Window?
Do you want your marketing campaigns to get credit? Of course you do.
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.
Campaign Tagging Best Practices | Part 1: Define Your Elements
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
WTF are URL Parameters?
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.