All KPIs are metrics. But not all metrics are KPIs.
Tag: Adobe Analytics
And by killer, eloquent AF.
Categorize your traffic and sleep easy at night.
At some point, you’ll only get what you give.
Do you want your marketing campaigns to get credit? Of course you do.
Keeping good records will save you time, and more importantly many, many headaches.
Your future self with thank your present self for a well-defined campaign tagging structure.
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.