All KPIs are metrics. But not all metrics are KPIs.
Mastering Pivot Tables: Adding your Data
How to get from data to pivot table.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Mastering Pivot Tables: Setting up a Pivot Table
A good foundation is…foundational.
Correlation vs. Causation. Don’t Fall into the Trap.
Relationships can be misleading.
What is a Latency Window?
Do you want your marketing campaigns to get credit? Of course you do.
Mastering Pivot Tables: Data Structure
A little organization goes a long way.
Formulas You Should Know | IF
The humble if statement. It packs a lot of power in a tiny package.