All KPIs are metrics. But not all metrics are KPIs.
Mastering Pivot Tables: Adding your Data
How to get from data to pivot table.
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Correlation vs. Causation. Don’t Fall into the Trap.
Relationships can be misleading.
What is a Latency Window?
Do you want your marketing campaigns to get credit? Of course you do.
Mastering Pivot Tables: Data Structure
A little organization goes a long way.
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.
Campaign Tagging Best Practices | Part 1: Define Your Elements
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
WTF are URL Parameters?
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.