All KPIs are metrics. But not all metrics are KPIs.
How to get from data to pivot table.
At some point, you’ll only get what you give.
Relationships can be misleading.
Do you want your marketing campaigns to get credit? Of course you do.
A little organization goes a long way.
Keeping good records will save you time, and more importantly many, many headaches.
Your future self with thank your present self for a well-defined campaign tagging structure.
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.