Attribution is complicated. First touch makes it a bit easier..
WTF is Last Touch attribution?
Attribution is tricky. Last touch makes it a bit easier…
How Long Should my Latency Window be?
Well, it depends.
Don’t Let your Vendors Measure their own Success
When the fox watches the hen house…
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.
Campaign Tagging Best Practices | Part 1: Define Your Elements
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
WTF are URL Parameters?
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.