Attribution is complicated. First touch makes it a bit easier..
Attribution is tricky. Last touch makes it a bit easier…
Well, it depends.
When the fox watches the hen house…
Keeping good records will save you time, and more importantly many, many headaches.
Your future self with thank your present self for a well-defined campaign tagging structure.
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.