Summing values based on conditions? Surprisingly useful.
Tag: Campaigns
Formulas You Should Know | IF
The humble if statement. It packs a lot of power in a tiny package.
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.
Campaign Tagging Best Practices | Part 1: Define Your Elements
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
SEO Isn’t Free
If free traffic sounds too good to be true, that’s because it is.
WTF are URL Parameters?
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.