Acquisition or retention has a big impact on ROI.
Well, it depends.
Some quick and easy ways to track your brand’s awareness levels.
All KPIs are metrics. But not all metrics are KPIs.
When the fox watches the hen house…
At some point, you’ll only get what you give.
Summing values based on conditions? Surprisingly useful.
Relationships can be misleading.
The humble if statement. It packs a lot of power in a tiny package.