Acquisition or retention has a big impact on ROI.
How Long Should my Latency Window be?
Well, it depends.
How to Measure Awareness
Some quick and easy ways to track your brand’s awareness levels.
Don’t Confuse KPIs and Metrics
All KPIs are metrics. But not all metrics are KPIs.
Don’t Let your Vendors Measure their own Success
When the fox watches the hen house…
What is a Point of Diminishing Return?
At some point, you’ll only get what you give.
Formulas You Should Know | SUMIF
Summing values based on conditions? Surprisingly useful.
Correlation vs. Causation. Don’t Fall into the Trap.
Relationships can be misleading.
Formulas You Should Know | IF
The humble if statement. It packs a lot of power in a tiny package.