When the fox watches the hen house…
Formulas You Should Know | SUMIF
Summing values based on conditions? Surprisingly useful.
What is a Latency Window?
Do you want your marketing campaigns to get credit? Of course you do.
Formulas You Should Know | IF
The humble if statement. It packs a lot of power in a tiny package.
Are you Using Burn Pixels?
Stop remarking the same products to the people who already bought them!
Campaign Tagging Best Practices | Part 3: Document EVERYTHING
Keeping good records will save you time, and more importantly many, many headaches.
Campaign Tagging Best Practices | Part 2: Develop a Structure
Your future self with thank your present self for a well-defined campaign tagging structure.
Campaign Tagging Best Practices | Part 1: Define Your Elements
Standing up a tagging structure is fundamental to successful digital marketing. Here’s where to start.
WTF are URL Parameters?
Ever wonder what all that code-looking-stuff is on a URL? We’ll it’s important. Here’s a quick 101.